A full eCommerce experience built for a Chennai-based home bakery. Designed and developed end-to-end — from brand identity to order fulfilment, serving real customers every week.
ViiThri's Oven is a homemade bakery specialising in custom cakes, cookies, and festive specials. The client needed a complete online presence — a brand identity that felt warm and artisanal, and an eCommerce site that made ordering genuinely easy for customers who were previously ordering only through social media DMs.
The goal was to move the entire order and payment process online, reduce back-and-forth communication, and give the bakery a professional home on the web.
The visual identity uses a warm cream and burnt orange palette — intentionally different from the indigo-dark studio brand. Playfair Display for headlines gives an artisanal, premium bakery feel. Photography is the hero on every product page. The entire experience is designed to make you hungry before you even get to checkout.